In the digital age, social media has become an essential part of businesses, whether small start-ups or big companies. Business.com recommends companies to establish online presence on various platforms, specifically Facebook, Instagram, Twitter, and LinkedIn.
Why Social Media Is Important for Businesses
Statista estimates that there are 4.59 billion social media users worldwide in 2022. It is projected to increase to 4.89 billion users this year and 5.85 billion by the year 2027.
Given this reach, social media is now an integral tool for companies to reach their target audience, build relationships, and increase brand awareness. With the right strategy, businesses can use social media to effectively engage with customers and potential customers.
Reach Target Audience and Build Relationships and Network
As the world goes digital, social media has gained an advantage over traditional media platforms, such as TV, radio, newspapers, and magazines. Forbes reported that with social media, spreading information about one’s business has become faster and cost-efficient. Imagine reaching possible millions of potential customers with just one post.
Social media also helps businesses stay connected with their customers, as they can directly contact you via comment section and direct messages. It is also a good avenue for them to build meaningful relationships with the customers, which can be beneficial in the long run. Additionally, it gives businesses the opportunity to get feedback from their customers, which helps them understand what business strategies work and what do not.
Build and Increase Brand Awareness
According to a study conducted by SCORE, 77% of small businesses utilize social media not only to establish brand awareness but also to facilitate customer service and increase sales.
Another report states that social media users discover new brands through social media platforms and share the posts on their timeline for their friends, followers, and connections to see, thus, increasing brand awareness.
Social media can provide businesses with a platform to showcase their products and services in a creative way. Thinking outside the box when it comes to creating social media content can significantly increase brand awareness.
Improve Website Traffic
SEO or Search Engine Optimization and Google Search ranking have been proven to directly translate to website visits, clicks, and even sales. However, with the number of competitors on the web, this could be extra challenging.
The good news is you do not have to rely solely on that. Social media can also drive traffic to your business website. You can post your website link on your account bio, feed, story, reels, and any other features, depending on which social media platform you use.
Use your creativity to come up with posts that will trigger the curiosity of the customers and make them want to visit your website to know more about your products, services, and your brand as a whole.